Parti Québécois unveils “Le choix de la confiance” as campaign slogan ahead of Oct. 5 vote
Parti Québécois launches “Le choix de la confiance” slogan as leader Paul St‑Pierre Plamondon promises to reverse CAQ policies on health, homelessness and public spending before the Oct. 5 vote.
PQ unveils campaign bus and new slogan
The Parti Québécois rolled out its campaign bus bearing the slogan “Le choix de la confiance” as the party prepared to hit the road ahead of the Oct. 5 vote.
Leader Paul St‑Pierre Plamondon framed the slogan as a direct appeal to voters seeking a break from what he described as years of backtracking under the Coalition Avenir Québec.
The bus tour is intended to put the PQ’s messaging into communities across the province and to signal a disciplined, trust‑focused campaign.
Campaign staff say the slogan is designed to contrast the PQ’s promises with what the party portrays as the CAQ’s record of saying one thing and doing another.
Leader faults CAQ for “reversals” on social priorities
Paul St‑Pierre Plamondon accused the CAQ government of producing “reculs et des déclins” in several social indicators, pointing to mental and physical health, rising homelessness and strained household finances.
He argued that those developments have left voters asking which party can be trusted to deliver concrete solutions.
In interviews, the PQ leader emphasized accountability and follow‑through, saying the Parti Québécois “says what it will do and does what it says.”
That message is being pitched as central to the campaign’s effort to persuade voters that a change in government would restore stability and social supports.
Health, homelessness and public spending top PQ priorities
Campaign briefings list health care, homelessness and public spending discipline as core themes for the PQ this election.
The party reiterated promises to make social priorities—such as housing and services for youth—primary objectives before resuming broader economic incentives.
The PQ has pledged to abolish the Fonds de développement économique (FDE), criticizing what it calls opaque business subsidies that divert funds from social programs.
The party also proposes to dismantle Santé Québec, an agency created by the CAQ in 2024 to separate policy direction from operational management, a change the PQ says is needed to refocus the health system.
PQ positions itself on cost of living, immigration and identity
Beyond health and homelessness, the Parti Québécois has signalled plans to address the cost of living and reduce provincial expenditures.
The campaign will also touch on immigration and identity, themes the party says are part of its platform to respond to voter concerns across regions.
St‑Pierre Plamondon insists the PQ can balance fiscal restraint with targeted social investments to improve day‑to‑day life for Quebecers.
He frames those choices as priorities that should come before discretionary spending or market‑facing incentives he says have proved ineffective.
Referendum debate to be deferred in campaign messaging
On the topic of sovereignty and a possible referendum, the PQ leader told reporters he has been as precise as needed and that the party will discuss long‑term constitutional questions at the appropriate time.
For now, he said, voters want concrete answers about governance and service delivery rather than constitutional timelines.
St‑Pierre Plamondon posed the election choice in practical terms, asking whether Quebecers want “12 years of caquisme” and, if not, who they can trust to govern differently.
That rhetorical framing aims to keep the campaign focused on immediate policy issues while leaving space for future conversations about national questions.
Near‑term announcements and candidate additions
The Parti Québécois plans to provide more detailed proposals on the future of Santé Québec on Friday, according to campaign officials.
The party also announced it will present a new candidate, Marie‑Claude Sarrazin, on Thursday; Sarrazin is an attorney who previously served as a prosecutor at the Gallant commission investigating cost overruns on the SAAQclic project.
Campaign organisers say the timing of the announcements is intended to maintain momentum and give voters clearer policy alternatives in the weeks leading to Oct. 5.
The new campaign additions underscore the PQ’s effort to combine policy critiques of the CAQ with concrete personnel and programmatic offers.
The Parti Québécois is positioning itself as the alternative for voters who, in the party’s view, no longer accept the current government’s record and want a return to reliable implementation of promises.
As the party’s bus begins its route, the coming days will test whether “Le choix de la confiance” resonates with Quebecers facing immediate pressures on health services, housing and household budgets.
